Dirt Devil is one of the most recognized vacuum cleaner brand names in the world. It has a long, storied history that builds the foundation of values it still holds true to today. Dirt Devil was founded in 1905 under the name P.A. Geier Company. This means it is one of the world's oldest vacuum cleaner manufacturing companies. From its backyard garage in Cleveland, Ohio, Geier produced metal cleaners. In 1937, the vacuum cleaner industry's first hand-held vacuum was introduced. It was called the "Royal Prince."
In 1953, the P.A. Geier Company was bought by an investment group called the Walter E. Schott Organization. The company changed its name to Royal Appliance Manufacturing. This didn't last long because shortly after that in 1954, Royal Appliance Manufacturing was purchased by a group of employees that were led by Stan Erbor.
In 1955, the first household vacuum with the patented Cyclone system was built. The Cyclone technology makes your cleaning experience more thorough by increasing the suction of your vacuum cleaner. In 1969, the headquarters moved from Cleveland to Highland Heights, Ohio. Under the leadership of Stan Erbor, the company was thriving. He remained active in the company until he passed away in 1981.
After Erbor passed away, a small group of investors purchased the Royal Appliance Manufacturing Company and implemented fresh sales and marketing strategy. Dirt Devil started selling a mass market line with plastic cases. In 1984, the Dirt Devil Hand Vac was introduced. It soon became the largest selling handheld vacuum in the United States. It sold more than twenty-five million. It still remains Royal's signature product.
Even though Dirt Devil's signature product is the Hand Vac, the company also manufactures upright vacuum cleaners, other handheld vacuum cleaners, stick vacuum cleaners, canister vacuum cleaners and carpet shampooers. In 1996, a newer model of the Dirt Devil Hand Vac was introduced called the Ultra Hand Vac. The Broom Vac was also introduced. It went on to become the best selling stick vacuum cleaner in the United States. The newest Broom Vac has nine color options, a longer battery life and more suction, like the Dirt Devil BV2030 Broom Vac in White. In 2005, Dirt Devil went back to its best selling roots and introduced the Dirt Devil Classic Hand Vac. This handheld vacuum cleaner was an update of the original Hand Vac.
In 2003, TTI Floor Care North America purchased the Royal Appliance Manufacturing Company. TTI stands for TechTronic Industries. This is a Hong Kong based firm that also owns other vacuum cleaner manufacturers.
The mission of Dirt Devil is to be a foremost consumer products company. They strive to discover precisely what the customer needs and solve all cleaning dilemmas with quality products. This philosophy of strong customer service partnered with quality products have enabled Dirt Devil to construct a solid brand loyalty and foster a strong sense of consumer satisfaction. The Dirt Devil name has 98% brand awareness throughout the world. People have come to know it as the company to turn to when in need of a first class handheld vacuum cleaner. When it comes to spills in hard to reach areas, "Nothing escapes the power of a Dirt Devil."